The Study of Signs

I went on an assignment to study the signs displayed in the stores. This offered some firsthand knowledge of various signage and graphic styles. Exploring the methods retailers are using for mounting and displaying signs in a wide range of real-life situations helps you understand the industry better and track trend development. I went to five different stores and chose one sign to write about. I found that the colors and the shape are very important. They differentiate the stores and some are even identifiable by the sizes and shapes of there signs. What I mean by this is, see the Bath and […]

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Stockton CA, Birth home of the Fantastic 4!

I live in the city of Stockton. It was the runner-up for the state capital. It is a very large city that has the advantage of being the home to the largest inland seaport in California. The Port of Stockton is the easternmost inland seaport in California. It is also the 13th largest city and the 64th largest city in the United States. Stockton is definitely an individual.  It’s a town so rich in history that the downtown area has landmarks around every corner. Three-times named an All-America City: 1999, 2004, 2015, I think Stockton is a very masculine city. The […]

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Fashion Brand Assortment

When starting a new fashion brand it is important to analyze your assortment, but why is it so important? It is important to analyze your assortment because staying attractive to your target market determines the success of the business. Taking into consideration the Market, competitive and environmental factors is also part of the planning process. Kate Spade New York is the brand I am doing research on right now. They have a massive assortment. They sell jewelry, handbags, fragrances, bedding, home décor, kitchenware, stationery, office supplies, kids and women’s clothing. Basic items in a line are essential to giving the customer […]

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Four Trends Impacting Fashion

Millennial’s have a lot to do with fast fashion. They want it all at incredibly low prices. There are several companies that have been able to shorten their lead-time. They bring in merchandise every two weeks. The prices on the clothing are very low but the quality is not always that great. This feels like disposable fashion, you wear it once or twice then go back and get something new. These are definitely not classic, timeless pieces that you can wear forever or would like to. Technology has become a part of everyone’s life. Indeed, it is in the fashion […]

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Best Nail Artist in North Carolina!

I had the pleasure of interviewing the best nail Artist on the rise, and owner of Gloria’s Nail Bar from Siler City North Carolina the amazing Gloria Borrayo. We discuss her glorious career from the beginning to the present, and the many great opportunities the future has in store for her. Gloria got her first set of nails done when she was 14 years old in California. This is where it all began. Tell us about your career. Where did it start? How did you discover your talent? After the first experience, I was so intrigued to figure out how to […]

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Singing Luna on the Rise

I had the pleasure of interviewing professional Singer, from Santa Barbara California the amazing Luna. Enjoy! When & why did you first start singing? I started singing in church. I’m really unsure of the age that I started singing, I might have been six. The reason why I started singing, I remember this woman she had come from another church to sing to us and I was completely just blown away by how her voice sounded and not only her voice but the feelings that she was giving me. I’m pretty sure that she was giving everybody else there. I […]

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Best Store of the Summer!

My current favorite retail store is Old Navy. The great quality of the clothing and the way they set up the store draws me into the environment. The store and website stand out among other retailers because of its competitive prices and great quality in clothing. Also, the advertising ads are fun and display the prices of the clothing, most retailers do not do this in their ads. Here are some examples of what I mean. The huge windows they have attracts me because I can see all the front section of the store from the outside. While standing outside I can see the […]

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Fashion Stylist

I am currently attending the Academy of Arts University in San Francisco and this semester I took a Fashion Styling course. I have been one of my most favorite classes! I learned a stylist has many jobs. One of them is selecting clothes and accessories for print or television advertising campaigns, music videos, published editorial features, any public appearances made by celebrities, models or other public figures. As a stylist, one must choose the model’s hair style, makeup, and nail polish. A few pose suggestions are also part of the job but if working with a photographer they will also […]

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Why do Designers Thrift Shop?

Designers and stylist use garments and accessories from thrift store because they want to be inspired and exposed to new style options. Also everything is extremely low priced, that it helps build great styles on a budget. Sometimes stylist are given budgets that simply can’t be met by shopping for new clothes. There are several great vintage pieces that can’t be bought at your local Neiman Marcus, but can be purchased at the thrift store for $2. The thrift store is a great place to explore your style and try new things without waisting all your money. You can experiment […]

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