The Study of Signs

I went on an assignment to study the signs displayed in the stores. This offered some firsthand knowledge of various signage and graphic styles. Exploring the methods retailers are using for mounting and displaying signs in a wide range of real-life situations helps you understand the industry better and track trend development. I went to five different stores and chose one sign to write about. I found that the colors and the shape are very important. They differentiate the stores and some are even identifiable by the sizes and shapes of there signs. What I mean by this is, see the Bath and […]

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Fashion Brand Assortment

When starting a new fashion brand it is important to analyze your assortment, but why is it so important? It is important to analyze your assortment because staying attractive to your target market determines the success of the business. Taking into consideration the Market, competitive and environmental factors is also part of the planning process. Kate Spade New York is the brand I am doing research on right now. They have a massive assortment. They sell jewelry, handbags, fragrances, bedding, home décor, kitchenware, stationery, office supplies, kids and women’s clothing. Basic items in a line are essential to giving the customer […]

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Four Trends Impacting Fashion

Millennial’s have a lot to do with fast fashion. They want it all at incredibly low prices. There are several companies that have been able to shorten their lead-time. They bring in merchandise every two weeks. The prices on the clothing are very low but the quality is not always that great. This feels like disposable fashion, you wear it once or twice then go back and get something new. These are definitely not classic, timeless pieces that you can wear forever or would like to. Technology has become a part of everyone’s life. Indeed, it is in the fashion […]

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Best Store of the Summer!

My current favorite retail store is Old Navy. The great quality of the clothing and the way they set up the store draws me into the environment. The store and website stand out among other retailers because of its competitive prices and great quality in clothing. Also, the advertising ads are fun and display the prices of the clothing, most retailers do not do this in their ads. Here are some examples of what I mean. The huge windows they have attracts me because I can see all the front section of the store from the outside. While standing outside I can see the […]

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Fashion Stylist

I am currently attending the Academy of Arts University in San Francisco and this semester I took a Fashion Styling course. I have been one of my most favorite classes! I learned a stylist has many jobs. One of them is selecting clothes and accessories for print or television advertising campaigns, music videos, published editorial features, any public appearances made by celebrities, models or other public figures. As a stylist, one must choose the model’s hair style, makeup, and nail polish. A few pose suggestions are also part of the job but if working with a photographer they will also […]

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Why do Designers Thrift Shop?

Designers and stylist use garments and accessories from thrift store because they want to be inspired and exposed to new style options. Also everything is extremely low priced, that it helps build great styles on a budget. Sometimes stylist are given budgets that simply can’t be met by shopping for new clothes. There are several great vintage pieces that can’t be bought at your local Neiman Marcus, but can be purchased at the thrift store for $2. The thrift store is a great place to explore your style and try new things without waisting all your money. You can experiment […]

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Hair and Makeup 2017

For this seasons Hair and Makeup the ones I have chosen are my favorites because they all are timeless and chic. The first image is from the Alice + Olivia collection. This style is called festival lingering. I love it because it looks low key and casual chic. I love the braid look and I just found out how to get this look, I am excited to try it out! The second image is from the Carolina Herrera collection. This style is called Twisted minimalism. I like it because it gives straight hair a brilliant twist! It looks simple but […]

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Fashion & Politics

It is visually obvious that fashion is inspired by politics. For example, when you stand up or support a cause, getting a shirt or some sort of memorabilia to represent it, is a must. You want everyone to see who you support. The people that don’t know what you are representing, will ask and this is a great way to recruit more believers. We see it all the time with all the recent protest going on, everyone that displays their believes on their body through clothing get taken as a serious believer. It takes a lot of courage to visually […]

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Top 3 Stylist

Upon doing some research on stylist I have acquired my top 3 favorite stylists. It wasn’t easy but I managed to choose the most inspirational to me. Brana Wolf Brana Wolf is a contemporary tastemaker, visualizing glamour. She has an ability to rigorously edit styles to their most strongly graphic and perfected best. The images I have chosen look magical. The clothes look like they come from out of a fantasy world. I just love it! Carine Roitfeld Carine Roitfeld is one of my favorites. I have been following her work for the past three years. The more I read […]

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