When starting a new fashion brand it is important to analyze your assortment, but why is it so important?
It is important to analyze your assortment because staying attractive to your target market determines the success of the business. Taking into consideration the Market, competitive and environmental factors is also part of the planning process.
Kate Spade New York is the brand I am doing research on right now. They have a massive assortment. They sell jewelry, handbags, fragrances, bedding, home décor, kitchenware, stationery, office supplies, kids and women’s clothing.
Basic items in a line are essential to giving the customer a good assortment. Naturally seeing these items on a season to season basis will get boring is they look the same. To spice them up, adding an assortment of new bright bold colors is a way to keep the customers interested. Also selecting from the colors that are in trend will help drive sells up. Another way to spark interested is to add small embellishments to these items and sell small pendants that will enhance the pieces.
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