Sustainable Design by Stella McCartney

Stella McCartney has become firm to create pieces that will last and not pile up in a landfill and will not damage the environment. She does so by asking the question what else can be done to make a garment more sustainable. According to the article all of the designers studios, offices and stores in the UK are powered by wind energy. Abroad, renewable energy is used to power the stores and offices. In McCartney’s collections, they have been researching to acquire new materials and use as much organic cotton as possible. Continuing to look for new ways to be […]

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Visual Merchandising

Being in retail requires creativity. You must attract the attention of the consumers passing by, so that they walk in your store. Once inside, you must place your products in certain positions so that they are eager to buy it. I conducted a journal of a few stores of how they did just this. I asked myself the following questions : What visually attracted you to this store? What is in the store’s window display? What was the window’s message to the audience? Is the window display appealing? Does this window represent the retail brand? Victoria’s Secret- The visual elements that […]

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Flapper Fashions

Flapper fashions have been interpreted and re-interpreted throughout the years. A designer whose clothing more accurately reflects the flapper desire for freedom, sportiness, and practicality are those of Ralph Lauren. In Ralph Laurens collection the flapper style is more modern. It doesn’t seem to capture the freedom or protons of the flapper. It looks more sophisticated, mysterious and delicate. In Anna Sui’s collection the flapper style is similar to the original. It captures the sportiness and the freedom. The one difference I see from the original is, that it more than a few inches above the knee. The original was knee length with […]

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Fashion in 1910-1929

I see many elements of 1910-1919 that resemble pieces from a more recent collection.  With only a few years apart the evolution fashion is visibly drastic. With time, collections show many signs of fashion developing with new styles, cuts and accessories. The shoes; in 1910 I notice the models are wearing pointy shoes. Another is the hats, the hats are similar and are being worn in both current and past models. The dresses from 1919 are very similar to the dresses in the most current fashion. The long tops and the long jackets are very similar in the way of the cut, […]

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Fashion from 1860-1909

History repeats itself. I see many elements of 1860-1899 that resemble these to piece from a more recent collection. The shape and the styling are similar to the silhouette formed by the corset in the late 1800s. The corset to was very popular during this time and the corset gave the body a fashionable image. It created a small waist and gave a smooth curve shape to the hip area. Layered skirts was a trend during this time. The layered skirts gave the illusion of the women floating on clouds, like a dream. In 1860-1899 the colors used are light. The […]

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Paid Advertising Ethics

There are several branches in business. In my opinion the most important is the business codes of conduct and the fair or unfair treatment of production workers. Paid advertising and commentary is getting more complicated since social media and fashion blogs are becoming a place to comment and review products. Making sure the truth is advertised and letting the consumer know that it is a paid advertisement is the Federal Trade Commissions duty. Lord and Taylor where charged by the Federal Trade Commission for paying fashion bloggers to comment on a dress from a private collection. The post the the […]

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LA TEXTILE

This is a Textile Show (LA TEXTILE) the West Coast destination for textile, design & production resources from around the globe. They will be showcasing hundreds of international fabric collections and design services, the caliber of resources and fashion direction is presented with West Coast’s Contemporary & Lifestyle. The show will be February 27- March 1st in LA. I have included the link to the website if you would like more information. The have options for writers, designers, buyers and much more! I will be attending the show on the 28th of this month. I am so excited! Here is […]

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The Dark Side of Fashion

As a designer you must be aware of the dark side of fashion. As to any position, there is a dark side. Counterfeit fashion goods is one of the biggest, they are illegal. They are non-taxed goods which means less money to the local governments which means less funding to government programs. Knock offs are usually ran by some kind of underground black market activity, or some kind of organized crime which most likely violates human rights in every way where child and factory workers are exploited and are treated like slaves. Southern California clothing factory’s general manager was found […]

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Tariffs for Importing and Exporting Fashion

What are tariffs? Tariff is a tax or duty to be paid on a particular class of imports or exports. As a fashion designer it is important to know what a tariff is. If you are having your items made in China or India, this includes you. When having items made over seas you have to pay hire taxes or a fee also known as a tariff. It has been an issue lingering that the raise of tariffs needs to happen. Some argue that it is for the sake of our country to flourish and to create more jobs. Others disagree. […]

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Competitor Challenges

Assume you are a large retailer in Los Angels. In your private label line you sell a women’s 100% silk trouser that is made in China. Your retail price is $148.00. Down the street a smaller retail store is selling an identical trouser for $138.00. You find out that their trouser is made in Mexico. How would you meet this price challenge since your competitor is selling the trousers for less?   As a designer, you are faced with many challenges like this. Not to mention knockoffs and other product stealing methods! It is a tough market! Competitors left and right […]

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