The Study of Signs

I went on an assignment to study the signs displayed in the stores. This offered some firsthand knowledge of various signage and graphic styles. Exploring the methods retailers are using for mounting and displaying signs in a wide range of real-life situations helps you understand the industry better and track trend development.

I went to five different stores and chose one sign to write about. I found that the colors and the shape are very important. They differentiate the stores and some are even identifiable by the sizes and shapes of there signs. What I mean by this is, see the Bath and Bodywork sign. It’s a blue square that is propped on the table. Those of you that shop at BBW know this sign well and can call it out from a bunch of images and associate it with the store.

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